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Do You Know How to Create and Use Punchy Sound Bites?
Be quotable. Make your point. It’s kind of like a tag line. Sum it up in eight words or less. Sound bites have typically been associated with political speeches and the subsequent ‘confusion’...
View Article9 Ways to Benefit from Social Media
Most of us who are entrenched in social media are driven by the goal of growing our credibility, visibility and revenues. Yes, we’ve met wonderful new people and friends along the way. Had a few yucks...
View Article5 Signs You Know You’re Prepared to Work in PR
Whether you’re gearing up for your coveted “first job in the real world” or you’ve been working in PR for a bit, we know preparation is the key to success. Well, preparation mixed with perseverance,...
View ArticleBack to the Future: 10 New Age PR and Marketing Insights
In our new world of social media, fascinating things happen when Marty McFly meets brand ambassadors, bloggers and connected consumers. Old school communication has taken the time machine south. You’ve...
View ArticleFox Sports Throws a Curve Ball in #WorldSeries Opener
When the satellite truck lost power and the broadcast went dark, folks on Twitter started lobbing hardballs about the tech trouble. The fourth inning in Kansas City turned ugly—and quiet—for Fox...
View ArticleEven Mother Teresa Can Be Newsjacked
College graduates and all of us can appreciate the message of Mother Theresa's life and how to find our own purpose and mission. "Find your own Calcutta." You can also learn about newsjacking. The post...
View ArticleThe Main Reason to Ignore your Target Audience
If you’re a PR, marketing or branding professional—or you work in sales—you probably spend an inordinate amount of resources trying to “get a handle on your target audience.” It’s time to dump the...
View ArticleThe Future of Health Care Content Marketing
7 things health care content marketers must pay attention to in 2017. Priorities include video, brand journalism, customer-centric marketing, PR and simplicity and value in your writing. The post The...
View Article3 Quick Ways to Create Powerful Health-Related Content
Here are three proven tips for health care marketers to help unlock creativity and generate new story ideas. The post 3 Quick Ways to Create Powerful Health-Related Content appeared first on Get In...
View Article5 Common Rookie Mistakes to Avoid When Looking for PR
Entrepreneurs can avoid these 5 rookie mistakes when trying to get PR and news coverage for their business. The post 5 Common Rookie Mistakes to Avoid When Looking for PR appeared first on Get In Front...
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